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Measuring consumer brand preference
Padberg, D. I.; Walker, F. E.; Kepner, K. W. - In: Journal of farm economics 49 (1967) 3, pp. 723-733
Persistent link: https://www.econbiz.de/10002615859
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San Francisco consumer buying plans and economic expectations : survey of August, 1965
Cave, Roy C.; Mason, William J. - 1965
Persistent link: https://www.econbiz.de/10001984982
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Measuring the utility added by branding and grading grading
Marquardt, Raymond; Makens, James C.; Larzelere, Henry - In: Journal of marketing research : JMR 2 (1965) 1, pp. 45-50
Persistent link: https://www.econbiz.de/10002429571
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Reflections on business
Lazarsfeld, Paul F. - In: The American journal of sociology : AJS 65 (1959) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10002349950
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Consumer behavior in the market place
LeGrand, Bruce; Udell, Jon G. - In: Journal of retailing 40 (1964) 3, pp. 32-40,47-48
Persistent link: https://www.econbiz.de/10002360139
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A study of consumer buying behavior in the purchase of new television sets
LeGrande, Bruce - 1963
Persistent link: https://www.econbiz.de/10002360816
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Some spatial characteristics of Iowa's dispersed farm population and their implications for the grouping of central place functions
Golledge, R. G.; Rushton, G.; Clark, W. A. V. - In: Economic geography 42 (1966) 3, pp. 261-272
Persistent link: https://www.econbiz.de/10002463345
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Freakonomics : a rogue economist explores the hidden side of everything
Levitt, Steven D.; Dubner, Stephen J. - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10002467435
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It's time to research the consumer
Martineau, Pierre - In: Harvard business review : HBR 33 (1955) 4, pp. 45-64
Persistent link: https://www.econbiz.de/10002445512
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Differences between retailers' and consumers' perceptions
McClure, Peter J.; Ryans jr., John K. - In: Journal of marketing research : JMR 5 (1968) 1, pp. 35-40
Persistent link: https://www.econbiz.de/10002392901