Joining a technical standards alliance is becoming increasingly crucial for latecomer enterprises' innovation catch-up in today's fast-paced technological environment. This study investigates the influence of latecomers' ambidextrous innovation on technical standards alliances while highlighting...

When faced with new global challenges propelled by social, financial, economic, health and environmental crisis, the leaders of today need alternative answers to those posed by traditional policies. In this book, Mercier-Laurent and Edvinsson consider a cutting-edge thought methodology for...