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MUMP, Multidimensional Unfoldi...
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ECONIS (ZBW)
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RePEc
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30
USB Cologne (EcoSocSci)
7
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111
The factor structure of multidimensional response to marketing stimuli : a comparison of two approaches
Srinivasan, V.
;
Vanden Abeele, Pierre
;
Butaye, I.
-
2007
Persistent link: https://www.econbiz.de/10003541149
Saved in:
112
Conjoint analysis in consumer research : issues and outlook
Green, Paul E.
;
Srinivasan, V.
-
2007
Persistent link: https://www.econbiz.de/10003541532
Saved in:
113
Conjoint analysis in marketing : new developments with implications for research and practice
Green, Paul E.
;
Srinivasan, V.
-
2007
Persistent link: https://www.econbiz.de/10003541534
Saved in:
114
Improving predictive power of conjoint analysis by constrained parameter estimation
Srinivasan, V.
;
Jain, Arun K.
;
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541605
Saved in:
115
The metric quality of ordered categorical data
Srinivasan, V.
;
Basu, Amiya K.
-
2007
Persistent link: https://www.econbiz.de/10003540241
Saved in:
116
The impact of unit cost reductions on gross profit : increasing or decreasing returns?
Dahan, Ely
;
Srinivasan, V.
- In:
IIMB management review
23
(
2011
)
3
,
pp. 131-139
Persistent link: https://www.econbiz.de/10010005645
Saved in:
117
RESEARCH NOTES AND COMMUNICATIONS - The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects
Sethuraman, Raj
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
39
(
2002
)
3
,
pp. 379-386
Persistent link: https://www.econbiz.de/10006653467
Saved in:
118
A Relationship Between Market Share Elasticities and Brand Switching Probabilities
Bucklin, Randolph E.
;
Russell, Gary J.
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
35
(
1998
)
1
,
pp. 99-113
Persistent link: https://www.econbiz.de/10006671484
Saved in:
119
Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement
Srinivasan, V.
;
Park, Chan Su
- In:
Journal of marketing research : JMR
34
(
1997
)
2
,
pp. 286-293
Persistent link: https://www.econbiz.de/10006674470
Saved in:
120
Integrated Product Design for Marketability and Manufacturing
Srinivasan, V.
;
Lovejoy, William S.
;
Beach, David
- In:
Journal of marketing research : JMR
34
(
1997
)
1
,
pp. 154-163
Persistent link: https://www.econbiz.de/10006675249
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