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Guidelines in selling magazine advertising
Van, Karyl; Hahn, John - 1971
Persistent link: https://www.econbiz.de/10000555783
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Repetitive advertising in newspapers : a study of two new products
Stewart, John B. - 1964
Persistent link: https://www.econbiz.de/10002852098
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Receptivity to advertising messages ans desired shopping values
Kim, Hye-yŏng; Kim, Youn-kyung - In: Journal of marketing communications 14 (2008) 5, pp. 367-385
Persistent link: https://www.econbiz.de/10003788451
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Pretesting the effectiveness of industrial advertising messages
Vanden Abeele, P.; Butaye, I. - 1978
Persistent link: https://www.econbiz.de/10002936262
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Systems analysis for marketing planning and control
Stasch, Stanley F. - 1972
Persistent link: https://www.econbiz.de/10000042193
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Zero based budgeting and retail management
Bearden, William O.; Weaver, K. Mark - In: Retail control 46 (1978) 2, pp. 18-27
Persistent link: https://www.econbiz.de/10001881887
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Thought piece : a window on advertising archives
Strickland, Jeannette - In: History of retailing and consumption 6 (2020) 3, pp. 153-161
Persistent link: https://www.econbiz.de/10012549000
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Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah - In: History of retailing and consumption 9 (2023) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
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Concepts of place in British womenswear advertising : 1880-1914
Rose, Clare - In: History of retailing and consumption 10 (2024) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10015048028