Estimating the readership of retail newspaper advertising
Year of publication: |
1982
|
---|---|
Authors: | Soley, Lawrence C. ; James, William L. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 58.1982, 3, p. 59-75
|
Subject: | Zeitungsanzeige | Werbungsbetrieb | Einzelhandel | Vereinigte Staaten |
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