Of the various media vehicles available for advertising, the Internet is the latest and the most rapidly growing … Internet advertising. Using available data such as Internet page view and advertising performance data, the model contributes … to attempts not only to optimize the Internet advertising schedule but also to fix the right price for Internet …

Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are …. Previous studies have examined consumers’ responses to different out-of-home advertising media types; however, little attention … the study was, therefore, to explore a practitioner’s view of the role of out-of-home advertising media in an integrated …