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Physical distribution service : a neglected aspect of marketing management
Perreault jr., William D.; Russ, Frederick A. - In: Views of marketing : a reader, (pp. 138-149). 1979
Persistent link: https://www.econbiz.de/10002624600
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Physical distribution service in industrial purchase decisions
Perreault jr., William D.; Russ, Frederick A. - In: Journal of marketing 40 (1976) 2, pp. 3-10
Persistent link: https://www.econbiz.de/10002624608
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Quantifying marketing trade : offs in physical distribution policy decisions
Perreault jr., William D.; Russ, Frederick A. - In: Decision sciences : DS 7 (1976) 2, pp. 186-201
Persistent link: https://www.econbiz.de/10002624649
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Unequal cell sizes in marketing experiments : use of the general linear hypothesis
Perreault jr., William D.; Darden, William R. - In: Journal of marketing research : JMR 12 (1975) 3, pp. 333-342
Persistent link: https://www.econbiz.de/10002624658
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Use of multiple discriminant analysis to improve the salesman selection process
Perreault jr., William D.; French, Warren A.; Harris … - In: The journal of business : B 50 (1977) 1, pp. 50-62
Persistent link: https://www.econbiz.de/10002624670
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Reflections on being editor of Journal of Marketing Research, 1982 - 1985
Perreault, William D. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 107-111
Persistent link: https://www.econbiz.de/10010349008