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Images of Europe : a survey of Japanese consumer attitudes towards European products
1991
Persistent link: https://www.econbiz.de/10000140691
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Patents, trademarks, and related rights : national and international protection
Ladas, Stephen Pericles - 1975
Persistent link: https://www.econbiz.de/10000331005
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Selektiver Vertrieb und SB-Warenhäuser : der Beitrag des Kartellrechts für den Zugang neuer Handelsformen zum Markenartikelvertrieb ; eine Zwischenbilanz
Markert, Kurt; Schaper, Hermann; Wichmann, Walter - 1982
Persistent link: https://www.econbiz.de/10000074212
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Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel (ed.); Bernitz, Ulf (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003763769
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A new measure of brand personality
Geuens, Maggie (contributor); Weijters, Bert (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003787830
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Trademarks, brands, and competition
Davis, Jennifer; Maniatis, Spyros - In: Trademarks, brands, and competitiveness, (pp. 119-137). 2010
Persistent link: https://www.econbiz.de/10003972908
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The economics of US cruise companies' European brand strategies
Vogel, Michael P. - In: Tourism economics : the business and finance of tourism … 15 (2009) 4, pp. 735-751
Persistent link: https://www.econbiz.de/10003953310
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Slogans : US and EU legal protection for slogans that identify and promote the brand
Petty, Ross D.; Leong, Susanna H. S.; Lwin, May O. - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 473-500
Persistent link: https://www.econbiz.de/10008649359
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Erkennungszeichen des Franchisesystems : die Marke
Wessels, Andrea Maria; Flohr, Eckhard - In: Das Franchise-System : Handbuch für Franchisegeber und …, (pp. 54-63). 2008
Persistent link: https://www.econbiz.de/10003700948