The economics of US cruise companies' European brand strategies
Michael P. Vogel
| Year of publication: |
2009
|
|---|---|
| Authors: | Vogel, Michael P. |
| Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 15.2009, 4, p. 735-751
|
| Subject: | Kreuzfahrt | Cruise | Markenführung | Brand management | EU-Staaten | EU countries | Europa | Europe | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003953310