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Marketing
Etzel, Michael J.; Walker, Bruce J.; Stanton, William J. - 2007 - 14. ed
Persistent link: https://www.econbiz.de/10003082088
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Marketing
Etzel, Michael J.; Walker, Bruce J.; Stanton, William J. - 2004 - 13th ed
Persistent link: https://www.econbiz.de/10001783188
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A decision sequence for retail pricing
Walker, Bruce J. - In: Retail control 46 (1978) 5, pp. 2-20
Persistent link: https://www.econbiz.de/10002961048
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How much does credit cost the small merchant?
Etzel, Michael J. - In: Journal of retailing 47 (1971/72) 2, pp. 52-59,92
Persistent link: https://www.econbiz.de/10002128434
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The channels manager: marketing's newest aide?
Jackson, Donald W.; Walker, Bruce J. - In: California management review 23 (1980) 2, pp. 52-58
Persistent link: https://www.econbiz.de/10003584830
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Service marketing and franchising : a practical business marriage
Cross, James C.; Walker, Bruce J. - In: Business horizons 30 (1987) 6, pp. 50-58
Persistent link: https://www.econbiz.de/10003520912
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An assessment of marketing thought and practice
Walker, Bruce J. (ed.); Bearden, William O. (contributor) - 1982
Persistent link: https://www.econbiz.de/10013449821
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Service marketing and franchising: A practical business marriage
Cross, James C.; Walker, Bruce J. - In: Business Horizons 30 (1987) 6, pp. 50-58
Persistent link: https://www.econbiz.de/10005439098
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The disappearing data source : ameliorating relations between academics and business
Reuschling, Thomas L.; Etzel, Michael J. - In: Business horizons 16 (1973) 2, pp. 17-22
Persistent link: https://www.econbiz.de/10002684397
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Job enrichment in marketing
Ivancevich, John M.; Etzel, Michael J. - In: California management review 22 (1979) 4/1, pp. 88-95
Persistent link: https://www.econbiz.de/10003542563