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Capital budgeting in American and European companies
Baker, James C. - In: The Mid-Atlantic journal of business 22 (1984) 2, pp. 15-28
Persistent link: https://www.econbiz.de/10001853766
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American industry in Europe
Southard, Frank A. - 1976 - Repr
Persistent link: https://www.econbiz.de/10000049437
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Die multinationale Unternehmung in der Weltwirtschaft : Direktinvestitionen diesseits und jenseits des Atlantik
Rolfe, Sidney E. - 1971
Persistent link: https://www.econbiz.de/10000060751
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Kapitalistische Penetration in Europa
Gantzel, Klaus-Jürgen (ed.) - 1976
Persistent link: https://www.econbiz.de/10000059325
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Quest for survival and growth : a comparative study of American, European, and Japanese multinationals
Negandhi, Anant R. - 1979
Persistent link: https://www.econbiz.de/10000071973
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Madison Avenue in Asia. Politics and transnational advertising
Anderson, Michael H. - 1984
Persistent link: https://www.econbiz.de/10000559757
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10000569205
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Die wettbewerbsrechtliche Haftung von Werbeagenturen und Massenmedien nach deutschem und amerikanischem Recht
Henning-Bodewig, Frauke - 1981
Persistent link: https://www.econbiz.de/10000072117
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The impact of scale and media mix on advertising agency costs
Schmalensee, Richard - In: The journal of business : B 56 (1983) 4, pp. 453-475
Persistent link: https://www.econbiz.de/10002785189
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A conceptual framework for ad agency compensation
King, William R. - In: Journal of marketing research : JMR 5 (1968) 2, pp. 177-180
Persistent link: https://www.econbiz.de/10002214110