Narrow search
Showing 411 - 420 of 582
Cover Image
Werbung zwischen Stab und Linie
Rost, Dankwart - In: Absatzwirtschaft (1970) 8, pp. 11-18
Persistent link: https://www.econbiz.de/10002714706
Cover Image
How much is an ad test worth?
Roshwalb, Irving - In: Journal of advertising research 15 (1975) 1, pp. 17-23
Persistent link: https://www.econbiz.de/10002718438
Cover Image
Is it too soon to put a tiger in every tank?
Ryans jr., John K. - In: The Columbia journal of world business : publ. … 4 (1969) 2, pp. 69-75
Persistent link: https://www.econbiz.de/10002718682
Cover Image
Setting advertising objectives
Sands, Saul S. - 1966
Persistent link: https://www.econbiz.de/10002723881
Cover Image
Competition as a moderator of the effect of advertising on sales
Gatignon, Hubert - In: Journal of marketing research : JMR 21 (1984) 4, pp. 387-398
Persistent link: https://www.econbiz.de/10002405080
Cover Image
An information-processing model of advertising effectiveness
McGuire, William J. - In: Behavioral and management science in marketing, (pp. 156-180). 1978
Persistent link: https://www.econbiz.de/10002411808
Cover Image
The optimisation of advertising-sales response
McDonald, J. J.; Hood, N. - 1973
Persistent link: https://www.econbiz.de/10002412671
Cover Image
Reducing advertising failures by concept testing
Axelrod, Joel N. - In: Journal of marketing 28 (1964) 4, pp. 41-44
Persistent link: https://www.econbiz.de/10001847994
Cover Image
A new index of advertising effectiveness
Matricon, Claude-Pierre - In: Journal of advertising research 7 (1967) 4, pp. 33-39
Persistent link: https://www.econbiz.de/10002433584
Cover Image
Advertising, concentration, and profitability : the simultaneity problem
Martin, Stephen - In: The Bell journal of economics 10 (1979) 2, pp. 639-647
Persistent link: https://www.econbiz.de/10002438578