Reducing advertising failures by concept testing
Joel N. Axelrod
| Year of publication: |
1964
|
|---|---|
| Authors: | Axelrod, Joel N. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 28.1964, 4, p. 41-44
|
| Subject: | Werbungsbetrieb |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001847994