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The dilemma of "integrated" advertising
Barban, Arnold M. - In: The journal of business : B 42 (1969) 4, pp. 477-496
Persistent link: https://www.econbiz.de/10001872879
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Negro and White response to advertising stimuli
Barban, Arnold M.; Cundiff, Edward W. - In: Journal of marketing research : JMR 1 (1964) 4, pp. 53-56
Persistent link: https://www.econbiz.de/10001872887
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Advertising management : Text and cases
Anderson, Robert L.; Barry, Thomas E. - 1979
Persistent link: https://www.econbiz.de/10001832280
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An investigation into the effect of selected variables upon barriers to entry in manufacturing industries
Alford, Charles Lang III - 1972
Persistent link: https://www.econbiz.de/10001833650
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Neuere Ansätze zur Messung des Werbeerfolgs unter besonderer Berücksichtigung verhaltenswissenschaftlicher Aspekte
Andritzky, K.; Merkle, E. - In: Journal of business economics : JBE 46 (1976) 8, pp. 571-588
Persistent link: https://www.econbiz.de/10001833741
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Die betriebswirtschaftlichen Funktionen der Werbung in den planwirtschaftlich orientierten Systemen Osteuropas
Antal, Endre - In: Osteuropa / Osteuropa-Wirtschaft 15 (1970) 4, pp. 233-256
Persistent link: https://www.econbiz.de/10001837836
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The advertising capital controversy
Ayanian, Robert - In: The journal of business : B 56 (1983) 3, pp. 349-364
Persistent link: https://www.econbiz.de/10001841063
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Advertising and rate of return
Ayanian, Robert Louis - 1974
Persistent link: https://www.econbiz.de/10001841142
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How large advertisers set budgets
Augustine, Andre J. San; Foley, William F. - In: Journal of advertising research 15 (1975) 5, pp. 11-16
Persistent link: https://www.econbiz.de/10001841553
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The reliability and becay of advertising measurements
Appel, Valentine - 1966
Persistent link: https://www.econbiz.de/10001842638