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Advertising decision rules for market share models
Weinberg, Charles B. - In: Decision sciences : DS 6 (1975), pp. 25-36
Persistent link: https://www.econbiz.de/10002985053
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Advertising timing strategies, a management science approach
Weinberg, Charles Bernard - 1970
Persistent link: https://www.econbiz.de/10002985058
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Advertising in depressed situations
Wild, Geoffrey C. - In: Readings in Australian marketing : Bureau of Business …, (pp. 175-189). 1979
Persistent link: https://www.econbiz.de/10002985064
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Risk and advertising in an oligopoly game
Weber, Pauline Haaf - 1974
Persistent link: https://www.econbiz.de/10002986038
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A model of sales response to advertising interactions
Jagpal, Harsharanjeet S. - In: Journal of advertising research 19 (1979) 3, pp. 41-47
Persistent link: https://www.econbiz.de/10003055100
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Die Anpassung des gewinnmaximalen Werbebudgets an veränderte Marktbedingungen
Jaensch, Günter - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 19 (1967) 6, pp. 421-434
Persistent link: https://www.econbiz.de/10003057396
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Ansätze zur Theorie des optimalen Werbebudgets
Jaensch, Günter; Korndörfer, Wolfgang - In: Journal of business economics : JBE 37 (1967) 7, pp. 437-458
Persistent link: https://www.econbiz.de/10003058151
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Optimum customer investment criteria in mail order operation
Jain, Chaman L.; Migliaro, Alfonso - In: Rivista internazionale di scienze economiche e … 20 (1973) 5, pp. 470-482
Persistent link: https://www.econbiz.de/10003059932
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Un modèle dynamique des dépenses optimales de publicité en situation d'incertitude
Jacquemin, Alex; Dehez, Pierre - In: Revue économique : revue bimestrielle 25 (1974) 1, pp. 74-85
Persistent link: https://www.econbiz.de/10003063564
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Ekonomska propaganda u organizaciji udruženog rada trgovine
Jelenić, Čedomir - 19XX
Persistent link: https://www.econbiz.de/10003064393