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Werbung als Investition
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Werbungsbetrieb
582
Vereinigte Staaten
183
Werbung
79
Werbungsmittel
38
Marktforschung
37
Advertising
28
Werbungsausgaben
24
Deutschland
23
Werbewirkung
18
Werbungsunternehmung
18
Absatzpolitik
15
Großbritannien
15
Advertising effects
13
Werbungsforschung
13
Verbraucher
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Marketing
11
Preisgestaltung
11
Werbeplanung
11
Internet marketing
10
Online-Marketing
10
Markenartikel
9
Marktpsychologie
9
Rundfunkwerbung
9
Werbungspsychologie
9
Wirtschaftskonzentration
9
Produktgestaltung
8
Theorie
8
Theory
8
Wettbewerb
8
Einzelhandelsbetrieb
7
Absatz
6
Marktform Oligopol
6
Verbraucherschutz
6
Betriebsertrag
5
Consumer behaviour
5
Innovation
5
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5
Tabakmarkt
5
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5
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5
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2
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1
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Undetermined
447
English
67
German
65
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2
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Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Bass, Frank M.
5
Barban, Arnold M.
4
Dhalla, Nariman K.
4
Lambin, Jean-Jacques
4
Silk, Alvin J.
4
Weiss, Doyle L.
4
Bogart, Leo
3
Broadbent, Simon
3
Buzzell, Robert D.
3
Clarke, Darral G.
3
Cohen, Dorothy
3
Comanor, William S.
3
Dunn, S. Watson
3
Ehrenberg, A. S. C.
3
Grass, Robert C.
3
Hermanns, Arnold
3
Houston, Franklin S.
3
Kuehn, Alfred A.
3
Little, John D. C.
3
Metwally, M. M.
3
Palda, Kristian S.
3
Picconi, Mario J.
3
Sandage, Charles Harold
3
Simon, Julian L.
3
Wallace, Wallace H.
3
Ward, Ronald W.
3
Wilson, Thomas A.
3
Winer, Russell S.
3
Woodside, Arch G.
3
Aaker, David A.
2
Alewell, Karl
2
Backman, Jules
2
Bearden, William O.
2
Bender, Ulrich
2
Benson, Purnell H.
2
Bhattacharyya, M. N.
2
Blattberg, Robert C.
2
Borden, Neil H.
2
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American Management Association
2
Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
2
A. C. Nielsen Company GmbH
1
Advertising Research Foundation report
1
American Enterprise Institute for Public Policy Research
1
American Marketing Association
1
Association Nationale Advertisers
1
Association of the Bar of the City of New York
1
Bristol-Myers
1
Committee on Advertising
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, a statutory college of the State University, Cornell University
1
Division of Research, Graduate School of Business Administration, University of Michigan
1
Economists Advisory Group
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Graduate School Of Business Administration
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Gruner + Jahr AG & Co, Marketing Service
1
Industriens utredningsinstitut <Stockholm>
1
Institute of Practitioners in Advertising
1
Institute of Practitioners in Advertising <London>
1
London Press Exchange Limited
1
Marketing Conference of the National Industrial Conference Board
1
Marketing Science Institute, staff report
1
Mid-Northumberland Arts Group
1
Progressive Grocer Magazine
1
Seminar on the Business of Advertising <1978, Barcelona>
1
Spiegel-Verlag Rudolf Augstein <Hamburg>
1
University of California at Berkeley
1
Universität Zürich
1
Yankelovich, Skelly & White, Inc.
1
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Journal of advertising research
61
Journal of marketing research : JMR
33
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of business : B
15
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
9
The journal of industrial economics
7
The review of economics and statistics
7
Absatzwirtschaft
6
Decision sciences : DS
6
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Readings in advertising and promotion strategy
5
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Markenartikel : das Magazin für Markenführung
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
American journal of agricultural economics
3
Business review
3
Journal of accounting research
3
Journal of retailing
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
2
Houghton Mifflin Adviser in Marketing
2
Issues in American economic history : selected readings
2
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
2
Journal für Marktforschung
2
Journal of business economics : JBE
2
Journal of political economy
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
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ECONIS (ZBW)
582
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41
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41
Vertikale Werbekooperation in der mittelständischen Investitionsgüterindustrie : dargestellt am Beispiel ausgewählter Zweige der Kunststoffbranche
Brandenburg, Achim
-
1977
Persistent link: https://www.econbiz.de/10000065373
Saved in:
42
Zur Begrenzung der Offensivwerbung
Merk, Gerhard
-
1977
Persistent link: https://www.econbiz.de/10000065635
Saved in:
43
Analyse und Planung von Werbeausgaben und Preispolitik bei konkurrierenden Produkten
Czap, Hans
-
1980
Persistent link: https://www.econbiz.de/10000066445
Saved in:
44
Werbepolitik multinationaler Unternehmungen
Steffens, Silvia
-
1982
Persistent link: https://www.econbiz.de/10000072174
Saved in:
45
Systems analysis for marketing planning and control
Stasch, Stanley F.
-
1972
Persistent link: https://www.econbiz.de/10000042193
Saved in:
46
Advertising and economic behaviour
Cowling, Keith
;
Cable, John
;
Kelly, Michael
; …
-
1975
Persistent link: https://www.econbiz.de/10000042218
Saved in:
47
Werbeplanung : ein entscheidungsorientierter Ansatz
Rutschmann, Marc
-
1976
Persistent link: https://www.econbiz.de/10000042237
Saved in:
48
Advertising works : papers from the IPA Advertising Effectiveness Awards. 1980
Broadbent, Simon
(
contributor
)
-
1981
Persistent link: https://www.econbiz.de/10000051805
Saved in:
49
Issues in the economics of advertising
Simon, Julian Lincoln
-
1970
Persistent link: https://www.econbiz.de/10000053281
Saved in:
50
How much to spend for advertising
MacNiven, Malcolm A.
(
ed.
)
-
1969
Persistent link: https://www.econbiz.de/10000053329
Saved in:
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