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Better media selection : an experiment with Indian data
Das, Manas - In: Decision 3 (1976) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10002052300
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Thresholds and transactions costs
Devletoglou, Nicos E. - In: The quarterly journal of economics 85 (1971) 1, pp. 163-170
Persistent link: https://www.econbiz.de/10002053707
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Costs and effects of advertising : Ed. by
Bowey, Angela M.; Crosier, Keith - In: Management decision : MD 17 (1979) 5, pp. 351-403
Persistent link: https://www.econbiz.de/10002018176
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Auditing advertising costs
Cook, Errol M. - In: Retail control 45 (1977) 8, pp. 53-62
Persistent link: https://www.econbiz.de/10002018782
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Advertising market structure and performance
Comanor, William S.; Wilson, Thomas A. - In: The review of economics and statistics 49 (1967) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10002020222
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On advertising and profitability
Comanor, William S.; Wilson, Thomas A. - In: The review of economics and statistics 53 (1971) 4, pp. 408-410
Persistent link: https://www.econbiz.de/10002020384
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An attitudinal framework for advertising strategy
Boyd jr., Harper W.; Ray, Michael L.; Strong, Edward C. - In: Journal of marketing 36 (1972) 2, pp. 27-33
Persistent link: https://www.econbiz.de/10002026616
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Cost effective advertising, the way forward
Collins, Frank H.; Brook, Geoffrey C. - In: Seminar on Information for decision making in the …, (pp. 47-70). 1983
Persistent link: https://www.econbiz.de/10002026907
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Werbebudget im Optimum
Contini, Claude - In: Marketing-Journal : ein Magazin der Produktfamilie W & … (1975) 4, pp. 352-360
Persistent link: https://www.econbiz.de/10002028088