Reklamens kostnader och bestämningsfaktorer. With a summary in English: Advertising costs in Sweden, structure and determinants
Rolf Rundfelt
| Year of publication: |
1973
|
|---|---|
| Authors: | Rundfelt, Rolf |
| Institutions: | Industriens utredningsinstitut <Stockholm> (contributor) |
| Publisher: |
Stockholm : Almqvist & Wiksell |
| Subject: | Werbungsausgaben | Werbungsbetrieb | Schweden |
| Extent: | 206 S 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | Swedish |
| Notes: | mit engl. Zsfassung: Advertising costs in Schweden, Structure and determinants |
| ISBN: | 91-7204-032-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002022576