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Strategies for marketing really new products to the mass market : a text mining-based case study of virtual reality games

Ho, Jeffrey C. F.; Zhang, Xinzhi - In: Journal of open innovation : technology, market, and … 6 (2020) 1/1, pp. 1-14

This paper reports on a text mining-based case study aimed at determining how virtual reality (VR) games, as examples of really new products (RNPs), market themselves when they are introduced to the mass market. The goal was to examine the marketing foci of RNPs and any subsequent changes over...

Persistent link: https://www.econbiz.de/10012214698

The impact of financial development on innovation activities in emerging and developing countries

Loukil, Kamilia - In: Business and Economic Research : BER 10 (2020) 1, pp. 112-119

Persistent link: https://www.econbiz.de/10012219829

Creating innovation policies that leads to positive future spillovers : a critical review

Buheji, Mohamed - In: Business and Economic Research : BER 10 (2020) 1, pp. 176-181

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Leadership - management of management

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Persistent link: https://www.econbiz.de/10012219902

How does digital infrastructure affect manufacturing smes business model innovation? : an empirical study in guangdong province

Xie, Weihong; Li, Zhongshun; Wang, Zhong; Zheng, Diwen; … - In: Emerging markets, finance & trade : a journal of the … 60 (2024) 10, pp. 2300-2312

Persistent link: https://www.econbiz.de/10015049716

Does energy substitution policy affect firm innovation? : evidence from China

Li, Sen; Zhang, Yi - In: Emerging markets, finance & trade : a journal of the … 60 (2024) 11, pp. 2343-2366

Persistent link: https://www.econbiz.de/10015049723

Antecedents of radical innovation speed from a knowledge network perspective

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Persistent link: https://www.econbiz.de/10015049728

From innovation to green : does China's innovative city construction contribute to green development?

Zhang, Hua; Kang, Chenyi; Feng, Chao - In: Emerging markets, finance & trade : a journal of the … 60 (2024) 11, pp. 2497-2532

Persistent link: https://www.econbiz.de/10015049745

Is the uncertainty economic policy an impediment or an impetus to technological innovation?

Su, Chi-Wei; Liu, Xiaofeng; Qin, Meng; Umar, Muhammad - In: Emerging markets, finance & trade : a journal of the … 60 (2024) 11, pp. 2579-2593

Persistent link: https://www.econbiz.de/10015049751

Rekomendacii Panelʹnoj Sessii "Integracija Nauki, Obrazovanija i Biznesa: Podgotovka Kadrov dlja Innovacionnoj Ėkonomiki" na VII Astanskom Ėkonomičeskom Forume

Astana Ėkonomikalyķ Forumynyņ <8., 2015, Astana> / … - In: Economics : the strategy and practice : ESP (2015) 2, pp. 6-11

Persistent link: https://www.econbiz.de/10011402711