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Analyse und Planung von Werbeausgaben und Preispolitik bei konkurrierenden Produkten
Czap, Hans - 1980
Persistent link: https://www.econbiz.de/10000066445
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Optimal price and advertising policy for new products
Schmalen, Helmut - In: Journal of business research : JBR 10 (1982) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10002783387
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Dynamic equilibrium of an advertising duopoly in a growing industry
Thépot, Jacques - 1981
Persistent link: https://www.econbiz.de/10002902134
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The price reducing potential of advertising
Scheidell, John M. - In: Southern economic journal 39 (1973) 4, pp. 535-543
Persistent link: https://www.econbiz.de/10002770448
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Restrictions on price advertising
Peters, Michael - In: Journal of political economy 92 (1984) 3, pp. 472-485
Persistent link: https://www.econbiz.de/10002638466
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How prices, ad expenditures, and profits are linked
Farris, Paul W.; Reibstein, David J. - In: Harvard business review : HBR 57 (1979) 6, pp. 173-184
Persistent link: https://www.econbiz.de/10002136564
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Value-maximizing price and advertising with stochastic demand
Harris, Frederick H. de B. - In: Southern economic journal 48 (1981) 2, pp. 296-311
Persistent link: https://www.econbiz.de/10002640842
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Markov models of advertising and pricing decisions
Albright, S. Christian; Winston, Wayne - In: Operations research 27 (1979) 4, pp. 668-681
Persistent link: https://www.econbiz.de/10001818697
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An investigation into the effect of selected variables upon barriers to entry in manufacturing industries
Alford, Charles Lang III - 1972
Persistent link: https://www.econbiz.de/10001833650
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The effect of advertising on the price of eyeglasses
Benham, Lee - In: The journal of law & economics 15 (1972), pp. 337-352
Persistent link: https://www.econbiz.de/10001893684