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An analysis of the demand structure for branded consumer products
Weiss, Doyle L. - In: Applied economics 1 (1969) 1, pp. 37-49
Persistent link: https://www.econbiz.de/10002998685
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Simulation for decision making in marketing
Weiss, Doyle L. - In: Journal of marketing 28 (1964) 3, pp. 45-50
Persistent link: https://www.econbiz.de/10002998935
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Simulation for decision making in marketing
Weiss, Doyle L. - In: Readings in marketing : the qualitative and …, (pp. 115-125). 1967
Persistent link: https://www.econbiz.de/10002998938
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The effects of serial correlation and data aggregation on advertising measurement
Weiss, Doyle L. - In: Journal of marketing research : JMR 20 (1983) 3, pp. 268-279
Persistent link: https://www.econbiz.de/10002998893
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Measuring the effects of brand loyalty behavior
Weiss, Doyle L.; Houston, Franklin S. - In: Journal of business administration : publication of the … 6 (1974) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10002998911
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The periodic pain of Lydia E. Pinkam
Weiss, Doyle L.; Houston, Franklin S.; Windal, Pierre - In: The journal of business : B 51 (1978) 1, pp. 91-101
Persistent link: https://www.econbiz.de/10002998923
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An iterative GLS procedure for estimating the parameters of models with autocorrelated errors using data aggregated over time
Windal, Pierre M.; Weiss, Doyle L. - In: The journal of business : B 53 (1980) 4, pp. 415-432
Persistent link: https://www.econbiz.de/10003012938
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An analysis of competitive market behavior
Houston, Franklin S.; Weiss, Doyle L. - In: Journal of marketing research : JMR 11 (1974) 2, pp. 151-155
Persistent link: https://www.econbiz.de/10002963303
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Cumulative advertising effects : the role of serial correlation
Houston, Franklin S.; Weiss, Doyle L. - In: Decision sciences : DS 6 (1975), pp. 471-481
Persistent link: https://www.econbiz.de/10002963312
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Forecasting market shares with disaggregate or pooled data : a comparison of attraction models
Chen, Youhua - In: International journal of forecasting 10 (1994) 2, pp. 263-276
Persistent link: https://www.econbiz.de/10001172405