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Market share : concepts, findi...
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Journal of historical research in marketing
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63
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58
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Legends in marketing
40
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38
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36
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32
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Springer eBook Collection / Business and Economics
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History of marketing thought ; Volume 1
28
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26
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24
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Major theoretical debates and contemporary issues in marketing theory
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
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Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Showing
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11
Specification and empirical evaluation of a simple asymmetric market share model
Vanden Abeele, Pierre
;
Gijsbrechts, Els
;
Vanhuele, Marc
-
1987
Persistent link: https://www.econbiz.de/10000739187
Saved in:
12
Psyche und Kosten
Münzberg, Harald
-
1987
Persistent link: https://www.econbiz.de/10000739843
Saved in:
13
Contemporary views on marketing practice
Frazier, Gary L.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000741871
Saved in:
14
Le ricerche di mercato
Marbach, Giorgio
-
1988
-
2. ed
Persistent link: https://www.econbiz.de/10000742677
Saved in:
15
Mecanismele decizionale în marketing : aplicarea teoriei sistemelor pentru rezolvarea problemelor
Demetrescu, Mihai C.
-
1983
Persistent link: https://www.econbiz.de/10000746331
Saved in:
16
The demand for retail products and the household production model : new views on complementarity and substitutability
Betancourt, Roger R.
;
Gautschi, David A.
-
1987
Persistent link: https://www.econbiz.de/10000723204
Saved in:
17
Sprinter-type macro-flow models
Nijkamp, Willem G.
;
Leeflang, Peter
Persistent link: https://www.econbiz.de/10000724812
Saved in:
18
Philosophical and radical thought in marketing
Firat, A. Fuat
;
Dholakia, Nikhilesh
;
Bagozzi, Richard P.
-
1987
Persistent link: https://www.econbiz.de/10000734976
Saved in:
19
De empirische relevantie van de "Independence from irrelevant alternatives" assumptie in discrete keuzemodellen
François, Pierre
-
1987
Persistent link: https://www.econbiz.de/10000735725
Saved in:
20
Diffusion und Marketing
Bodenstein, Gerhard
-
1987
Persistent link: https://www.econbiz.de/10000736644
Saved in:
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