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Global marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337118
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Market segmentation
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337119
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Marketing strategy
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337120
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Product and new product management
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337121
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Consumer behavior
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337122
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Organizational buying behavior
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337123
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Research implications of the "beyond advertising" paradigm : a model and roadmap for creating value through all media and non-media touchpoints
Wind, Yoram; Findiesen Hays, Catharine - In: Journal of advertising research 56 (2016) 2, pp. 142-158
Persistent link: https://www.econbiz.de/10011518042
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Rethinking marketing : Peter Drucker's challenge
Wind, Yoram - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 28-34
Persistent link: https://www.econbiz.de/10003830098
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The network challenge : strategy, profit, and risk in an interlinked world
Kleindorfer, Paul R.; Wind, Yoram; Gunther, Robert E. - 2009 - 1. ed., 1. print.
Persistent link: https://www.econbiz.de/10003803413
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The linking pin role in organizational buying centers
Wind, Yoram; Robertson, Thomas S. - In: Journal of business research : JBR 10 (1982) 2, pp. 169-184
Persistent link: https://www.econbiz.de/10003663491