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Industrial source loyalty
Wind, Yoram - In: Journal of marketing research : JMR 7 (1970) 4, pp. 450-457
Persistent link: https://www.econbiz.de/10003012258
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Marketing and corporate strategy
Wind, Yoram - In: The Wharton magazine 6 (1982) 4, pp. 38-45
Persistent link: https://www.econbiz.de/10003012422
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A new procedure for concept evaluation
Wind, Yoram - In: Journal of marketing 37 (1973) 4, pp. 2-11
Persistent link: https://www.econbiz.de/10003012486
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Organizational buying center : a research agenda
Wind, Yoram - In: Organizational buying behavior, (pp. 67-76). 1978
Persistent link: https://www.econbiz.de/10003012545
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The perception of a firm's competitive position
Wind, Yoram - In: Behavioral models for market analysis : foundations for …, (pp. 163-181). 1977
Persistent link: https://www.econbiz.de/10003012581
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Research for multinational product policy
Wind, Yoram - In: Multinational product management, (pp. 165-184). 1977
Persistent link: https://www.econbiz.de/10003012663
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The role of marketing in Israel
Wind, Yoram - In: Journal of marketing 31 (1967) 2, pp. 53-57
Persistent link: https://www.econbiz.de/10003012685
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The role of marketing in Israel
Wind, Yoram - In: Readings in global marketing management, (pp. 429-436). 1969
Persistent link: https://www.econbiz.de/10003012705
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Challenging the mental models of marketing
Wind, Yoram - In: Financial times handbook of management, (pp. 327-335). 2004
Persistent link: https://www.econbiz.de/10002755845
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Industrial Buying Behavior: source loyalty in the purchase of industrial components
Wind, Yoram - 1967
Persistent link: https://www.econbiz.de/10004843137