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Is CPM related to the advertising effectiveness of magazines?
Woodside, Arch G.; Reid, David M. - In: Journal of Business Research 3 (1975) 4, pp. 323-334
Persistent link: https://www.econbiz.de/10005473840
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Marketing the political product
Reid, David McHardy - 2008
Persistent link: https://www.econbiz.de/10003717597
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The Japanese market : culture, consumption, and consequences
Reid, David McHardy - 1996
Persistent link: https://www.econbiz.de/10000966141
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Shaping innovation and coordination of healthcare delivery across boundaries and borders
Hollick, Rosemary J.; Black, Alison J.; Reid, David M.; … - In: Journal of Health Organization and Management 33 (2019) 7/8, pp. 849-868
Purpose: Using a complexity-informed approach, we aim to understand why introduction of a mobile service delivery model for osteoporosis across diverse organisational and country contexts in the UK National Health Service (NHS) met with variable success. Design/methodology/approach: Six...
Persistent link: https://www.econbiz.de/10012075179
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Win the China IP war and gain globally
Reid, David McHardy; MacKinnon, Simon - In: Thunderbird international business review 52 (2010) 6, pp. 475-489
Persistent link: https://www.econbiz.de/10008735759
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Preventing global warming : the United States, China, and intellectual property
Ajemian, Chris K.; Reid, David McHardy - In: Business and society review : a quarterly forum on the … 115 (2010) 4, pp. 417-436
Persistent link: https://www.econbiz.de/10008810122
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A study of Chinese street vendors : how they operate
Reid, David McHardy; Fram, Eugene H.; Chi, Guotai - In: Journal of Asia Pacific business 11 (2010) 4, pp. 244-257
Persistent link: https://www.econbiz.de/10008841878
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Exploring the attitudes of Chinese industrial purchasing agents towards US suppliers
Fram, Eugene; Le, Lu; Reid, David McHardy - In: The Asia Pacific journal of economics and business : APJEB 9 (2005) 1, pp. 4-20
Persistent link: https://www.econbiz.de/10003291297
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Understanding the behavior of upscale Chinese consumers
Fram, Eugene H.; Le, Lu; Reid, David McHardy - In: The Asia Pacific journal of economics and business : APJEB 6 (2002) 2, pp. 30-45
Persistent link: https://www.econbiz.de/10001800550
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Marketing the political product
Reid, David McHardy - In: European journal of marketing : EJM 22 (1988) 9, pp. 34-47
Persistent link: https://www.econbiz.de/10001075995