//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The response of sales to adver...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbungsbetrieb
582
Vereinigte Staaten
205
Werbungsausgaben
91
Werbung
84
Werbungsmittel
39
Marktforschung
38
Deutschland
33
Advertising
30
Werbungsunternehmung
21
Absatzpolitik
18
Großbritannien
17
Werbewirkung
16
Werbungsforschung
14
Verbraucher
13
Preisgestaltung
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Advertising effects
11
Internet marketing
10
Marketing
10
Online-Marketing
10
Werbeplanung
10
Werbungspsychologie
10
Wirtschaftskonzentration
10
Markenartikel
9
Marktpsychologie
9
Produktgestaltung
9
Rundfunkwerbung
9
Theorie
9
Theory
9
Wettbewerb
9
Absatz
8
Tabakmarkt
8
Einzelhandelsbetrieb
7
Marktform Oligopol
7
Betriebsertrag
6
Verbraucherschutz
6
Absatztechnik
5
Australien
5
Consumer behaviour
5
more ...
less ...
Online availability
All
Free
4
Type of publication
All
Article
433
Book / Working Paper
217
Type of publication (narrower categories)
All
Hochschulschrift
30
Article in journal
5
Aufsatz in Zeitschrift
5
Mikroform
3
Arbeitspapier
1
Aufsatzsammlung
1
Bericht
1
Fallstudiensammlung
1
Konferenzschrift
1
Lehrbuch
1
Working Paper
1
more ...
less ...
Language
All
Undetermined
508
English
70
German
69
French
2
Swedish
1
Author
All
Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Bass, Frank M.
5
Dhalla, Nariman K.
5
Silk, Alvin J.
5
Barban, Arnold M.
4
Dunn, S. Watson
4
Lambin, Jean-Jacques
4
Metwally, M. M.
4
Ward, Ronald W.
4
Weiss, Doyle L.
4
Alewell, Karl
3
Backman, Jules
3
Bogart, Leo
3
Broadbent, Simon
3
Buzzell, Robert D.
3
Clarke, Darral G.
3
Cohen, Dorothy
3
Comanor, William S.
3
Dean, Joel
3
Doyle, Peter
3
Ehrenberg, A. S. C.
3
Ekelund jr., Robert B.
3
Grass, Robert C.
3
Grønhaug, Kjell
3
Henning, J. A.
3
Hermanns, Arnold
3
Houston, Franklin S.
3
Kuehn, Alfred A.
3
Little, John D. C.
3
Meehan jr., J. W.
3
Palda, Kristian S.
3
Picconi, Mario J.
3
Sandage, Charles Harold
3
Schmalen, Helmut
3
Simon, Julian L.
3
Wallace, Wallace H.
3
Weiss, Leonard W.
3
Wilder, Ronald P.
3
Wilson, Thomas A.
3
more ...
less ...
Institution
All
American Management Association
2
Federal Trade Commission
2
Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
2
A. C. Nielsen Company
1
A. C. Nielsen Company GmbH
1
Advertising Research Foundation report
1
American Enterprise Institute for Public Policy Research
1
American Marketing Association
1
Association Nationale Advertisers
1
Association of the Bar of the City of New York
1
Bristol-Myers
1
Committee on Advertising
1
Conference Board
1
Conference Board in Canada
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
1
Division of Research, Graduate School of Business Administration, University of Michigan
1
Economists Advisory Group
1
European Society for Opinion and Marketing Research
1
Graduate School Of Business Administration
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Gruner + Jahr AG & Co, Marketing Service
1
Gruner + Jahr AG & Co. / Marketing Service
1
I.R.E.P., Institu de Recherches et d'Etudes Publicitaires
1
Industriens utredningsinstitut <Stockholm>
1
Institute of Practitioners in Advertising
1
Institute of Practitioners in Advertising <London>
1
Institute of Practitioners in Advertising, Torquay on 25.10.1963
1
Katholieke Hogeschool
1
London Press Exchange Limited
1
Marketing Conference of the National Industrial Conference Board
1
Marketing Science Institute, staff report
1
Mid-Northumberland Arts Group
1
Progressive Grocer Magazine
1
Public Health Cigarette Smoking Act
1
Seminar on the Business of Advertising <1978, Barcelona>
1
Service de Documentation de Publicis
1
Spiegel-Verlag Rudolf Augstein <Hamburg>
1
Tidningsstatistik Aktiebolag
1
University of California at Berkeley
1
Universität Zürich
1
more ...
less ...
Published in...
All
Journal of advertising research
63
Journal of marketing research : JMR
34
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of business : B
16
The journal of industrial economics
10
The review of economics and statistics
10
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
Absatzwirtschaft
8
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
7
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
7
Decision sciences : DS
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Markenartikel : das Magazin für Markenführung
5
Readings in advertising and promotion strategy
5
American journal of agricultural economics
4
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
Bedriftsøkonomen : medlem av den Norske Fagpresses Forening ; startet av Kandidater fra Norges Handelshøyskole ; utg. ... av norske sivilłkonomer
3
Business review
3
Journal of accounting research
3
Journal of business economics : JBE
3
Journal of political economy
3
Journal of retailing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The quarterly journal of economics
3
The quarterly review of economics and business : journal of the Midwest Economics Association
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Bankers' magazine
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
2
G-+-J-Schriftenreihe
2
more ...
less ...
Source
All
ECONIS (ZBW)
650
Showing
91
-
100
of
650
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
International handbook of advertising
Dunn, S. Watson
-
1964
Persistent link: https://www.econbiz.de/10014374078
Saved in:
92
Optimale Werbebudget- und Werbeprogrammplanung
Benz, Jochen
-
1981
Persistent link: https://www.econbiz.de/10000000570
Saved in:
93
Optimale Werbeprogrammplanung : Grundlagen und Entscheidungsmodelle
Junk, Hermann
-
1971
Persistent link: https://www.econbiz.de/10000555183
Saved in:
94
Guidelines in selling magazine advertising
Van, Karyl
;
Hahn, John
-
1971
Persistent link: https://www.econbiz.de/10000555783
Saved in:
95
Specialty advertising in marketing
Herpel, George Lloyd
;
Collins, Richard A.
-
1972
Persistent link: https://www.econbiz.de/10000555911
Saved in:
96
Advertising management : Cases and concepts
Patti, Charles H.
;
Murphy, John H.
-
1978
Persistent link: https://www.econbiz.de/10000558917
Saved in:
97
Twenty-five years of antitrust : annual lectures delivered before the Assembly of the Bar of the City of New York
Handler, Milton
-
1973
Persistent link: https://www.econbiz.de/10000625812
Saved in:
98
Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
Sandage, Charles Harold
(
contributor
); …
-
1972
Persistent link: https://www.econbiz.de/10000627650
Saved in:
99
Werben mit Gewinn : praktische Methoden, d. Werbung am Erfolg zu kontrollieren; d. neueste Studie d. A.N.A., bearb. von Action International
Campbell, Roy H.
-
1971
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000592887
Saved in:
100
Darstellung und Kritik der häufigst angewendeten älteren Methoden der Werbewirkungsprüfung
Schmitt-Haußer, Günther
-
1968
Persistent link: https://www.econbiz.de/10000599225
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->