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The response of sales to adver...
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Werbungsbetrieb
582
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205
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91
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84
Werbungsmittel
39
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38
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33
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30
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21
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18
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17
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16
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14
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13
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12
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12
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12
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11
Internet marketing
10
Marketing
10
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10
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10
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7
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6
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6
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5
Australien
5
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5
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Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Bass, Frank M.
5
Dhalla, Nariman K.
5
Silk, Alvin J.
5
Barban, Arnold M.
4
Dunn, S. Watson
4
Lambin, Jean-Jacques
4
Metwally, M. M.
4
Ward, Ronald W.
4
Weiss, Doyle L.
4
Alewell, Karl
3
Backman, Jules
3
Bogart, Leo
3
Broadbent, Simon
3
Buzzell, Robert D.
3
Clarke, Darral G.
3
Cohen, Dorothy
3
Comanor, William S.
3
Dean, Joel
3
Doyle, Peter
3
Ehrenberg, A. S. C.
3
Ekelund jr., Robert B.
3
Grass, Robert C.
3
Grønhaug, Kjell
3
Henning, J. A.
3
Hermanns, Arnold
3
Houston, Franklin S.
3
Kuehn, Alfred A.
3
Little, John D. C.
3
Meehan jr., J. W.
3
Palda, Kristian S.
3
Picconi, Mario J.
3
Sandage, Charles Harold
3
Schmalen, Helmut
3
Simon, Julian L.
3
Wallace, Wallace H.
3
Weiss, Leonard W.
3
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3
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Federal Trade Commission
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Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
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A. C. Nielsen Company
1
A. C. Nielsen Company GmbH
1
Advertising Research Foundation report
1
American Enterprise Institute for Public Policy Research
1
American Marketing Association
1
Association Nationale Advertisers
1
Association of the Bar of the City of New York
1
Bristol-Myers
1
Committee on Advertising
1
Conference Board
1
Conference Board in Canada
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
1
Division of Research, Graduate School of Business Administration, University of Michigan
1
Economists Advisory Group
1
European Society for Opinion and Marketing Research
1
Graduate School Of Business Administration
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Gruner + Jahr AG & Co, Marketing Service
1
Gruner + Jahr AG & Co. / Marketing Service
1
I.R.E.P., Institu de Recherches et d'Etudes Publicitaires
1
Industriens utredningsinstitut <Stockholm>
1
Institute of Practitioners in Advertising
1
Institute of Practitioners in Advertising <London>
1
Institute of Practitioners in Advertising, Torquay on 25.10.1963
1
Katholieke Hogeschool
1
London Press Exchange Limited
1
Marketing Conference of the National Industrial Conference Board
1
Marketing Science Institute, staff report
1
Mid-Northumberland Arts Group
1
Progressive Grocer Magazine
1
Public Health Cigarette Smoking Act
1
Seminar on the Business of Advertising <1978, Barcelona>
1
Service de Documentation de Publicis
1
Spiegel-Verlag Rudolf Augstein <Hamburg>
1
Tidningsstatistik Aktiebolag
1
University of California at Berkeley
1
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1
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Journal of advertising research
63
Journal of marketing research : JMR
34
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of business : B
16
The journal of industrial economics
10
The review of economics and statistics
10
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
Absatzwirtschaft
8
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
7
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
7
Decision sciences : DS
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Markenartikel : das Magazin für Markenführung
5
Readings in advertising and promotion strategy
5
American journal of agricultural economics
4
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
Bedriftsøkonomen : medlem av den Norske Fagpresses Forening ; startet av Kandidater fra Norges Handelshøyskole ; utg. ... av norske sivilłkonomer
3
Business review
3
Journal of accounting research
3
Journal of business economics : JBE
3
Journal of political economy
3
Journal of retailing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The quarterly journal of economics
3
The quarterly review of economics and business : journal of the Midwest Economics Association
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Bankers' magazine
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
2
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ECONIS (ZBW)
650
Showing
141
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141
Economic analysis for marketing decisions
Palda, Kristian S.
-
1969
Persistent link: https://www.econbiz.de/10000569399
Saved in:
142
Buying behavior and marketing decisions
Wasson, Chester R.
;
MacConaughy, David H.
-
1968
Persistent link: https://www.econbiz.de/10000570373
Saved in:
143
Die Messung des Werbeerfolges
Hilse, Heidegret
-
1970
Persistent link: https://www.econbiz.de/10000570683
Saved in:
144
Consumer decision processes : marketing and advertising implications
Nicosia, Francesco M.
-
1966
Persistent link: https://www.econbiz.de/10000575188
Saved in:
145
Measuring advertising effectiveness. Selected readings
Wheatley, John J.
(
ed.
)
-
1969
Persistent link: https://www.econbiz.de/10000575781
Saved in:
146
Advertising
Longman, Kenneth A.
-
1971
Persistent link: https://www.econbiz.de/10000576373
Saved in:
147
Die Werbeerfolgskontrolle in der Industrie. Eine empirische Untersuchung
Hörschgen, Hans
;
Gaiser, Brigitte
;
Strobel, Karl
-
1981
Persistent link: https://www.econbiz.de/10000577162
Saved in:
148
Die Erfassung von Carryover-Effekten im Marketing : kritische Analyse ökonometrischer Modelle zur Messung periodenübergreifender Werbewirkungen
Langkamp, Peter
-
1984
Persistent link: https://www.econbiz.de/10000004550
Saved in:
149
Die Bestimmung der Werbeaussage als ein absatzpolitsches Entscheidungsproblem
Oelker, Fritz Peter
-
1979
Persistent link: https://www.econbiz.de/10000007031
Saved in:
150
Die aufbauorganisatorische Gestaltung betrieblicher Werbeaufgaben
Arnold, Dieter
-
1968
Persistent link: https://www.econbiz.de/10000151976
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