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Attitude measurement as a strategy determinant for standardization of multinational advertising fomats
Klippel, R. Eugene; Boewadt, Robert J. - In: Journal of international business studies : JIBS ; an … 5 (1974) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10002217338
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Does recall of an advertisment depend on its posotion in the magazine?
Frankel, Lester R.; Solov, Bernard M. - In: Journal of advertising research 2 (1962) 4, pp. 28-32
Persistent link: https://www.econbiz.de/10002221725
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Patterns of media-audience accumulation
Keller, Paul - In: Journal of marketing 30 (1966) 2, pp. 32-37
Persistent link: https://www.econbiz.de/10002224067
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Two sources effects in magazine advertising
Fuchs, Douglas A. - In: Journal of marketing research : JMR 1 (1964) 3, pp. 59-62
Persistent link: https://www.econbiz.de/10002176679
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The closest thing to measuring advertising effectiveness
Kernan, Jerome B.; McNeal, James U. - In: Business horizons 7 (1964) 4, pp. 73-80
Persistent link: https://www.econbiz.de/10002179102
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How should advertising and sales promotion funds be allocated?
Fulmer, Robert M. - In: Journal of marketing 31 (1967) 4,1, pp. 8-11
Persistent link: https://www.econbiz.de/10002179849
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The fat-cat effect, the puppy-dog ploy, and the lean and hungy look
Fudenberg, Drew; Tirole, Jean - In: The American economic review 74 (1984) 2, pp. 361-366
Persistent link: https://www.econbiz.de/10002180368
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How advertisers can use learning theory : mass marketing requires mass communications
Kangun, Norman - In: Business horizons 11 (1968) 2, pp. 29-40
Persistent link: https://www.econbiz.de/10002182998
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On the value of information on product safety : an application to health warnings on the long run medical implications of cigarette smoking
Fujii, Edwin T. - In: Public finance 30 (1975) 3, pp. 323-332
Persistent link: https://www.econbiz.de/10002184770
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Measuring advertising's sales effectiveness : the problem and the prognosis
Gallup, George - In: Marketing management and the Indian economy, (pp. 360-367). 1970
Persistent link: https://www.econbiz.de/10002186704