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ABC and SRDS : the evolution of two specialized advertising services
Myers, Kenneth H. - In: Business history review 34 (1960) 3, pp. 302-326
Persistent link: https://www.econbiz.de/10002552087
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Have we a decline in advertising appropriations?
Myers, Kenneth H. - In: Journal of marketing 23 (1959) 4, pp. 370-375
Persistent link: https://www.econbiz.de/10002552093
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Trends toward mechanization of radio advertising
Nielsen, Arthur C. - In: Journal of marketing 6 (1941/42) 3, pp. 217-228
Persistent link: https://www.econbiz.de/10002570891
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Case studies and problems in business communication
Parkhurst, Charles Chandler - 1960
Persistent link: https://www.econbiz.de/10002609598
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Packaging in top-level planning
Lippincott, J. Gordon; Margulies, Walter P. - In: Harvard business review : HBR 34 (1956) 5, pp. 46-54
Persistent link: https://www.econbiz.de/10002378560
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Modern marketing management : an integrated approach
Mauser, Ferdinand F. - 1961
Persistent link: https://www.econbiz.de/10002480097
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How to make more money with your direct mail
Mayer jr., Edward N. - 1960 - 3. rev. ed
Persistent link: https://www.econbiz.de/10002443513
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The business view of advertising policy
Gardner, Edward H. - In: Journal of marketing 6 (1941/42) 4,2, pp. 112-117
Persistent link: https://www.econbiz.de/10002398622
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Transportation advertising 1940-1948
Lackey jr., James Benton - 1950
Persistent link: https://www.econbiz.de/10002341174
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Can advertising markets be defined or measured as geographical areas?
Donnahoe, Alan S. - In: Journal of marketing 18 (1953) 2, pp. 113-133
Persistent link: https://www.econbiz.de/10002094956