Introduction -- Sales Strategy - Setting the Fundamental Course -- Sales Management - Designing Structures and Processes, Managing People and Living the Culture -- Information Management as the Key to Professionalism in Sales -- Customer Relationship Management - Staying on the Ball!

The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop...

Die (hohen) Preise für Öko-Lebensmittel werden von Verbrauchern in nahezu allen Befragungen als bedeutendster Grund angegeben, nicht mehr Öko-Lebensmittel zu kaufen. Bei näherer Betrachtung des auf den ersten Blick sehr einleuchtenden Arguments ergeben sich allerdings zahlreiche Fragen. Zum...

Business practices and performance vary widely across businesses within the same sector. A key outstanding question is why profitable practices do not readily diffuse. We conduct a field experiment among urban retailers in Indonesia to study whether alleviating informational and behavioral...

Intro -- Magento 1.3 Sales Tactics Cookbook -- Table of Contents -- Magento 1.3 Sales Tactics Cookbook -- Credits -- About the Author -- About the Reviewer -- Preface -- What this book covers -- What you need for this book -- Who this book is for -- Conventions -- Reader feedback -- Customer...