Magento 1.3 Sales Tactics Cookbook.

Intro -- Magento 1.3 Sales Tactics Cookbook -- Table of Contents -- Magento 1.3 Sales Tactics Cookbook -- Credits -- About the Author -- About the Reviewer -- Preface -- What this book covers -- What you need for this book -- Who this book is for -- Conventions -- Reader feedback -- Customer support -- Errata -- Piracy -- Questions -- 1. Attracting Visitors -- Introduction -- Adding meta information -- Getting ready -- How to do it... -- How it works... -- Meta information and search sites -- Tips for using the most productive keywords, description, and title -- There's more... -- Webmasters/Site owners help -- Changing a site title and description -- Researching keywords -- Optimizing images for search engines -- How to do it... -- How it works... -- There's more... -- Using title prefix or suffix to add the store name to page titles -- How to do it... -- How it works... -- There's more... -- Generating a site map -- Getting ready -- How to do it... -- How it works... -- There's more... -- Configuring Magento to automatically refresh the site map -- Getting ready -- How to do it... -- How it works... -- 2. Placing Products on Shopping Sites -- Placing products on shopping sites: One at a time -- The shopper's experience -- Getting ready -- How to do it... -- How it works... -- Uploading products to Google Base -- Getting ready -- How to do it... -- How it works... -- 3. Driving Visitors to Your Product Pages -- Introduction -- Creating a basic landing page -- Getting ready -- How to do it... -- How it works... -- There's more... -- Adding a products block to a landing page -- How to do it... -- How it works... -- There's more... -- Ideas for static pages -- Fun pages -- Informative pages -- About pages -- The About Us page -- The Customer Service page -- 4. Making the Sale by Optimizing Product Pages -- Adding custom options -- How to do it...