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Impact of B2C e-commerce codes of conduct on sales volume : lessons from the Spanish perspective
Gallego, M. Dolores; Bueno Avila, Salvador; … - In: The journal of business & industrial marketing 31 (2016) 3, pp. 381-392
Persistent link: https://www.econbiz.de/10011523979
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Comparing digital strategies and social media usage in B2B and B2C industries in Spain
López-López, David; Giusti, Giovanni - In: Journal of business-to-business marketing 27 (2020) 2, pp. 175-186
Persistent link: https://www.econbiz.de/10012259328
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How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.; Schumann, Jan Hendrik; Schmitz, … - In: Journal of personal selling & sales management : JPSSM 41 (2021) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
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Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita; Kumar, Alok; Grewal, Rajdeep - In: Journal of marketing 78 (2014) 5, pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
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Enhancing electronic markets for industrial services by trust features
Bauer, Wolfgang; Dorn, Jürgen; Pryakhin, Ivan - In: New insights on trust in business-to-business …, (pp. 53-86). 2019
Persistent link: https://www.econbiz.de/10012405458
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Business-to-business platforms as a part of e-commerce : possibilities of practical use by Polish enterprises
Pyka, Anna; Błach, Joanna - In: Copernican Journal of Finance & Accounting : CJF&A 3 (2014) 2, pp. 137-149
Persistent link: https://www.econbiz.de/10012250209
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Early-mover advantages at cross-border business-to-business e-commerce portals
Deng, Ziliang; Wang, Zeyu - In: Journal of business research : JBR 69 (2016) 12, pp. 6002-6011
Persistent link: https://www.econbiz.de/10011597679
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Multichannel strategies for managing the profitability of business-to-business customers
Lawrence, Justin M.; Crecelius, Andrew T.; Scheer, Lisa K. - In: Journal of marketing research 56 (2019) 3, pp. 479-497
Persistent link: https://www.econbiz.de/10012177568
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Concept for identifying problems in supply chains in omni-channel systems
Wieczerniak, Sebastian; Milczarek, Jarosław - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 15 (2019) 3, pp. 341-350
Persistent link: https://www.econbiz.de/10012155382
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Factors affecting customer satisfaction in the customer journey in B2B and B2C e-commerce environment
Gevers, Noortje; Millemann, Jan Andre; Schnellbaecher, … - In: International journal of technology marketing : IJTMkt 18 (2024) 3, pp. 241-268
Persistent link: https://www.econbiz.de/10015062503