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Advertising
Longman, Kenneth A. - 1971
Persistent link: https://www.econbiz.de/10000576373
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Newspaper advertising and promotion
McClure, Leslie Willard - 1950
Persistent link: https://www.econbiz.de/10000674735
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Reklam - en objuden gäst? : allmänhetens uppfattningar om reklam i morgonpress och tv
Grusell, Marie - 2008
Persistent link: https://www.econbiz.de/10003650364
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Leistungen regionaler Medienanbieter für Werbekunden
Hilby, Bernd (contributor) - 2006
Persistent link: https://www.econbiz.de/10003320011
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Newspapers and advertising : the effects of ad-valorem taxation under duopoly
Kind, Hans Jarle; Schjelderup, Guttorm; Stähler, Frank - 2007
Newspapers are two-sided platforms that sell their product both to readers and advertisers. Media firms in general, and newspapers in particular, are considered important providers of information, culture and language in most countries. Newspapers are therefore given preferential tax treatment....
Persistent link: https://www.econbiz.de/10003411276
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An internal control evaluation tool for advertising revenue in the newspaper and magazine publishing industry
Orchard, Lou X. - In: Journal of business & economics research 8 (2010) 9, pp. 93-97
Persistent link: https://www.econbiz.de/10008806742
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Is online newspaper advertising cannibalizing print advertising?
Sridhar, Shrihari; Sriram, S. - In: Quantitative marketing and economics : QME 13 (2015) 4, pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
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What do ads buy? : daily coverage of listed companies on the Italian press
Gambaro, Marco; Puglisi, Riccardo - In: European journal of political economy 39 (2015), pp. 41-57
Persistent link: https://www.econbiz.de/10011535504