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71
Advertising
of marketing research services to marketers
Arambewela, Rodney
;
Polonsky, Michael Jay
- In:
Journal of international marketing and marketing research
36
(
2011
)
2
,
pp. 59-74
Persistent link: https://www.econbiz.de/10009232305
Saved in:
72
Local
advertising
decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.
;
King, Karen Whitehill
;
Martin, Hugh J.
; …
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
Saved in:
73
Audience characteristics and the price of
advertising
in a circulation industry : evidence from US magazines
Depken, Craig A.
- In:
Information economics and policy : IEP
16
(
2004
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
Saved in:
74
The
advertising
rate structure in the daily newspaper industry
Ferguson, James M.
-
1963
Persistent link: https://www.econbiz.de/10002145506
Saved in:
75
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
76
Geschichte der
Werbung
Schuwer, Philippe
-
1966
-
Ausg. des Bayerischen Werbefernsehens anlässlich seines 10jährigen Bestehens, 3. Nov. 1966
Persistent link: https://www.econbiz.de/10000015940
Saved in:
77
Werbung
in der Schweiz : Geschichte e. unbekannten Branche
Kutter, Markus
-
1983
Persistent link: https://www.econbiz.de/10014012333
Saved in:
78
Medias bias and influence : evidence from newspaper endorsements
Knigth, Brian G.
;
Chiang, Chung-fang
-
2008
Persistent link: https://www.econbiz.de/10003773069
Saved in:
79
Do ads influence editors? :
Advertising
and bias in the financial media
Reuter, Jonathan
;
Zitzewitz, Eric
- In:
The quarterly journal of economics
121
(
2006
)
1
,
pp. 197-228
Persistent link: https://www.econbiz.de/10003336441
Saved in:
80
Media bias and influence : evidence from newspaper endorsements
Chiang, Chun-fang
;
Knight, Brian G.
- In:
The review of economic studies
78
(
2011
)
3
,
pp. 795-820
Persistent link: https://www.econbiz.de/10009234543
Saved in:
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