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Interfirm relationships in emerging markets : the importance of relationships and cultural sensitivity

Voldnes, Gøril; Kvalvik, Ingrid - In: Journal of East-West business 23 (2017) 2, pp. 194-214

Persistent link: https://www.econbiz.de/10011745193

Relationship marketing model for the banking sector industry : an empirical analysis of commercial bank customers in Qatar

Elshenawy, Ahmed Adel - In: Middle East journal of management : MEJM 3 (2016) 4, pp. 309-329

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Virtue ethics in buyer-supplier relationships : a South African study

Mpinganjira, Mercy; Roberts-Lombard, Mornay; Svensson, … - In: International journal of business governance and ethics … 15 (2021) 3, pp. 285-302

Persistent link: https://www.econbiz.de/10012596413

Service business markets : relationship development in the maritime industry

Besson, Ekaterina - In: Journal of business-to-business marketing 25 (2018) 4, pp. 273-297

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Internet-based relationship marketing : a Sub-Saharan African perspective

Mahmoud, Mahmoud Abdulai; Kastner, Adelaide Naa Amerley; … - In: Journal of relationship marketing : innovations & … 16 (2017) 3, pp. 179-196

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Outcomes of relationship quality in business-to-business contexts : a South African concrete product market perspective

Masitenyane, Lehlohonolo Amos; Muposhi, Asphat; … - In: Cogent business & management 10 (2023) 3, pp. 1-17

Business to business (B2B) relationships in South Africa's concrete product market are characterised as transactional, asymmetrical and adversarial. This study examines the outcomes of relationship quality satisfaction in South Africa's construction industry. Quantitative data was collected from...

Persistent link: https://www.econbiz.de/10014506247

Empowering AI companions for enhanced relationship marketing

Chaturvedi, Rijul; Verma, Sanjeev; Srivastava, Vartika - In: California management review 66 (2024) 2, pp. 65-90

Persistent link: https://www.econbiz.de/10014583870

Measuring exchange norms and its impact on satisfaction in a B2C context

Elommal, Najoua; Manita, Riadh; Chaney, Damien - In: International journal of market research 61 (2019) 3, pp. 302-319

Persistent link: https://www.econbiz.de/10012172215

Transfer of autonomous sensory meridian response (ASMR) to relationship marketing : potential effects on perceived customer intimacy

Pilny, Henrietta Leonie; Papen, Marie-Christin; … - In: Journal of relationship marketing : innovations and … 22 (2023) 1, pp. 29-61

Persistent link: https://www.econbiz.de/10013549033

B2B communication strategy : introducing a new multifunctional application for the waste management industry

Svetlik, Jaroslav; Lastuvka, Igor - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 159-171

Persistent link: https://www.econbiz.de/10013491039