Interfirm relationships in emerging markets : the importance of relationships and cultural sensitivity
Gøril Voldnes and Ingrid Kvalvik
| Year of publication: |
2017
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|---|---|
| Authors: | Voldnes, Gøril ; Kvalvik, Ingrid |
| Published in: |
Journal of East-West business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1066-9868, ZDB-ID 1280549-X. - Vol. 23.2017, 2, p. 194-214
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| Subject: | Cross-national business | cultural sensitivity | emerging markets | relationship marketing | Turkey | Türkei | Schwellenländer | Emerging economies | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Unternehmenskultur | Corporate culture | Internationales Marketing | International marketing | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10669868.2017.1280110 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011745193