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Computer models in advertising media selection
Gensch, Dennis H. - In: Journal of marketing research : JMR 5 (1968) 4, pp. 414-424
Persistent link: https://www.econbiz.de/10002228423
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Practical media decisions and the computer
Moran, William T. - In: Journal of marketing 27 (1963) 3, pp. 26-30
Persistent link: https://www.econbiz.de/10002509480
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Mediaselektionsmodelle, Probleme der Datengewinnung und Datenverarbeitung
Freter, H. - In: Computergestützte Marketing-Planung : Beiträge zum …, (pp. 269-294). 1974
Persistent link: https://www.econbiz.de/10002170146
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Advertising
Cohen, Dorothy - 1972
Persistent link: https://www.econbiz.de/10000674669
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The radio and television commercial
Book, Albert C.; Cary, Norman D. - 1978 - 2. print
Persistent link: https://www.econbiz.de/10000558752
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Advertising media
Jugenheimer, Donald W.; Turk, Peter B. - 1980
Persistent link: https://www.econbiz.de/10000559263
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10000569205
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Advertising
Longman, Kenneth A. - 1971
Persistent link: https://www.econbiz.de/10000576373
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Consumer services provided by business through advertising-supported media in the United States
Cremeans, John E. - In: The review of income and wealth : journal of the … (1980) 2, pp. 151-174
Persistent link: https://www.econbiz.de/10002031408
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1973 - 4. ed
Persistent link: https://www.econbiz.de/10002084898