Narrow search
Showing 11 - 20 of 445,130
Cover Image
Correlates of grocery product consumption rates
Frank, Ronald E.; Massy, William F.; Boyd, Harper W. - In: Journal of marketing research : JMR 4 (1967) 2, pp. 184-190
Persistent link: https://www.econbiz.de/10002209604
Cover Image
Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1973 - 4. ed
Persistent link: https://www.econbiz.de/10002084898
Cover Image
Empirical studies on individual response to exposure patterns
Lodisch, Leonard M. - In: Journal of marketing research : JMR 8 (1971) 2, pp. 212-218
Persistent link: https://www.econbiz.de/10002252192
Cover Image
Advertising slogans of America : compiled by Harold S. Sharp
Sharp, Harold S. - 1984
Persistent link: https://www.econbiz.de/10002312035
Cover Image
Principles of advertising
Wirsig, Woodrow (contributor) - 1963
Persistent link: https://www.econbiz.de/10003153254
Cover Image
A survey of the standard poster outdoor advertising industry
Lowry, Paul R.; Adkins, William G.; Summer, Harry H. - 1967
Persistent link: https://www.econbiz.de/10003253034
Cover Image
Women in magazine advertisements
Sexton, Donald E.; Haberman, Phyllis - In: Journal of advertising research 14 (1974) 4, pp. 41-46
Persistent link: https://www.econbiz.de/10002799929
Cover Image
Is CPM related to the advertising effectiveness of magazines?
Woodside, Arch G.; Reid, David M. - In: Journal of business research : JBR 3 (1975) 4, pp. 323-334
Persistent link: https://www.econbiz.de/10003013259
Cover Image
Repetitive advertising in newspapers : a study of two new products
Stewart, John B. - 1964
Persistent link: https://www.econbiz.de/10002852098