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Evaluating media
Wolfe, Harry Deane; Brown, James K.; Thompson, G. Clark - 1966
Persistent link: https://www.econbiz.de/10003120973
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On the dual optimization of media reach and frequency
Zufryden, Fred S. - In: The journal of business : B 48 (1975) 4, pp. 558-570
Persistent link: https://www.econbiz.de/10003033757
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Sales effects of TV, radio, and print advertising
Jenssen, Ward J. - In: Journal of advertising research 6 (1966) 2, pp. 2-7
Persistent link: https://www.econbiz.de/10003064609
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The frequency structure of television and magazines
Swanson, Charles E. - In: Journal of advertising research 7 (1967) 2, pp. 8-14
Persistent link: https://www.econbiz.de/10002895298
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Technical and industrial publicity
Harrison, Michael - 1968
Persistent link: https://www.econbiz.de/10002654836
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Television advertising : the great discount illusion, or tonypandy revisited
Blank, David M. - In: The journal of business : B 41 (1968) 1, pp. 10-38
Persistent link: https://www.econbiz.de/10001922741
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Marketing research : a management overview
Konrad, Evelyn (contributor); Erickson, Rod (contributor) - 1966
Persistent link: https://www.econbiz.de/10002009422
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One Common Market or six markets?
Botthof, C. Laury - In: Journal of marketing 30 (1966) 2, pp. 16-18
Persistent link: https://www.econbiz.de/10002012792
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Consumer services provided by business through advertising-supported media in the United States
Cremeans, John E. - In: The review of income and wealth : journal of the … (1980) 2, pp. 151-174
Persistent link: https://www.econbiz.de/10002031408
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As media change, how will advertising?
Bogart, Leo - In: Journal of advertising research 13 (1973) 5, pp. 25-29
Persistent link: https://www.econbiz.de/10001932567