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Emotional intelligence and marketing effectiveness

Gladson Nwokah, N.; Ahiauzu, Augustine I. - In: Marketing Intelligence & Planning 27 (2009) 7, pp. 864-881

survey questionnaire is developed and 108 corporate organizations in Nigeria are selected from the 2007 edition of the … effectiveness in corporate organizations in Nigeria. Practical implications – The implications of the results are clear for scholars … and marketing effectiveness of corporate organizations in Nigeria. In the first place, the paper provides a direct test of …

Persistent link: https://www.econbiz.de/10014946184

The Nigerian movie industry “Nollywood” – a nearly perfect marketing case study

Madichie, Nnamdi O. - In: Marketing Intelligence & Planning 28 (2010) 5, pp. 625-649

Purpose – The purpose of this paper is to highlight the marketing challenges facing the Nigerian movie industry – Nollywood. The paper also attempts to make a case for due recognition to this multimillion dollar industry in management research as opposed to being pigeonholed in the domain of...

Persistent link: https://www.econbiz.de/10014946225

On the internal drivers of export performance among Nigerian firms: empirical findings and implications

Ibeh, Kevin I.N. - In: Management Decision 41 (2003) 3, pp. 217-225

This paper discusses the export behaviour of firms from Nigeria against the backdrop of the aggregate findings from …

Persistent link: https://www.econbiz.de/10014932375

The structural adjustment programme and marketing in the manufacturing industry in Nigeria

Iyanda, Olukunle - In: Management Decision 41 (2003) 3, pp. 250-256

manufacturing industry in Nigeria. Data for the study were collected through a questionnaire and depth interview of chief executives …

Persistent link: https://www.econbiz.de/10014932378

Innovation, diffusion and adoption of total quality management (TQM)

Osayawe Ehigie, Benjamin; McAndrew, Elizabeth B. - In: Management Decision 43 (2005) 6, pp. 925-940

Purpose – The present paper seeks to establish, through literature reports, if TQM is still a management theory in vogue or now a management fad. To achieve this, the innovative change process of TQM is examined, along the dimension of creativity, invention, innovation, diffusion and adoption....

Persistent link: https://www.econbiz.de/10014932593

Strategic choices, export orientation and export performance of SMEs in Nigeria

Okpara, John O. - In: Management Decision 47 (2009) 8, pp. 1281-1299

performance of SMEs in Nigeria. Design/methodology/approach – The study follows a quantitative research design using survey … research, particularly in developing countries such as Nigeria. Therefore, the study is of significant value to practitioners …

Persistent link: https://www.econbiz.de/10014932992

“Made‐in” Nigeria or “owned‐by” Ireland?

Madichie, Nnamdi - In: Management Decision 49 (2011) 10, pp. 1612-1622

“made in” Nigeria Guinness as opposed to Guinness “owned by” Ireland. It aims to trace the trend of Nigerian Guinness in the … of “made in” Nigeria – as opposed to the popularly acclaimed notion of “owned by” Ireland/Dublin Guinness. Findings … Nigeria and that from the renowned St James's Gate in Dublin. Practical implications – Guinness, and concomitantly Diageo and …

Persistent link: https://www.econbiz.de/10014933204

Economic Reforms Create Opportunities in Africa

Okoroafo, Sam C. - In: Management Decision 30 (1992) 7

Highlights economic reform policies recently instituted in a number of sub‐Sahara African countries. The reforms have drastically transformed these economies: import restrictions have been removed; currencies′ values are now determined by supply and demand; state‐owned firms are on the...

Persistent link: https://www.econbiz.de/10014933532

Stimulating employee ambidexterity and employee engagement in SMEs

Ajayi, Oluseyi Moses; Odusanya, Kayode; Morton, Susan - In: Management Decision 55 (2017) 4, pp. 662-680

research used a survey method to investigate SMEs in Nigeria. Two hundred SMEs were selected from across Nigeria to participate …

Persistent link: https://www.econbiz.de/10014935184

Distribution channels and internationalization in a developing-country clothing industry

Ogunrin, Florence Olu; Inegbenebor, Anthony U - In: Journal of Research in Marketing and Entrepreneurship 17 (2015) 2, pp. 130-148

/value – The study confirmed earlier observations about apparel exporting in Nigeria, such as prevalent use of informal channels …

Persistent link: https://www.econbiz.de/10014902706