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Relaunch digitaler Produkte : Charakteristika und Maßnahmen

Breyer-Mayländer, Thomas; Löffel, Marc - In: Praxishandbuch Relaunch : Potenziale vorhandener Marken …, (pp. 303-325). 2013

Persistent link: https://www.econbiz.de/10011447471

Brandheiße Marken : Markentechnik und Vertrauensbildung im Internet-Zeitalter ; starke Ideen und klare Konzepte für Ihr Unternehmen

Moon, Michael; Millison, Doug - 2002

Persistent link: https://www.econbiz.de/10001608026

Internet brand innovation : what is it? : what core concepts does it include? ; does it affect performance?

Yang, Yi-Weng; Tao, Xiao-Bo; Tu, Jian-Bo; Liu, Pei; Li, … - In: South African journal of business management 52 (2021) 1, pp. 1-11

Purpose: This article investigates the definition and core concepts of Internet brand innovation alongside their influence on performance. Design/methodology/approach: A combined qualitative and quantitative design was used. Interviews of 42 Internet companies were conducted. Over 200 speeches...

Persistent link: https://www.econbiz.de/10012601230

Markenführung in der "Share Economy"

Fournier, Susan; Eckhardt, Giana M.; Bardhi, Fleura - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 11, pp. 90-97

Persistent link: https://www.econbiz.de/10010193184

Learning to play in the new "share economy"

Fournier, Susan; Eckhardt, Giana M.; Bardhi, Fleura - In: Harvard business review : HBR 91 (2013) 7/8, pp. 125-129

Persistent link: https://www.econbiz.de/10009777915

Markenführung als Erfolgsfaktor für einzigartige und konsistente Geschäftsmodelle

Sauter, Ralf; Wolf, Tim - In: Innovative Markenführung und -implementierung, (pp. 3-29). 2011

Persistent link: https://www.econbiz.de/10009349253

Valuation of the Hamrah-e-Aval brand based on brand valuation models using Topsis multi-criteria decision-making model

Aghaei, Mohammad - In: Journal of revenue and pricing management 20 (2021) 1, pp. 42-53

Persistent link: https://www.econbiz.de/10012487089

Changing the relevancy of business and the role of brand leaders forever

Hakim, Avi - In: Brands with a conscience : how to build a successful …, (pp. 1-13). 2016

Persistent link: https://www.econbiz.de/10011570225

Airports as platforms : towards a new business model

Brilha, Nuno Mocica; Nobre, Helena - In: International journal of business performance management 20 (2019) 4, pp. 297-312

Persistent link: https://www.econbiz.de/10012208732

Reinventing a business model in industrial networks : implications for customers' brand perceptions

Spieth, Patrick; Röth, Tobias; Meissner, Svenja - In: Industrial marketing management : the international … 83 (2019), pp. 275-287

Persistent link: https://www.econbiz.de/10012146630