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Consumer behaviour
Blythe, Jim - 2013 - 2. ed.
Persistent link: https://www.econbiz.de/10010491191
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Personality as reflected in creatives' adverts
Blythe, Jim - In: Personality, design and marketing : matching design to …, (pp. 54-63). 2017
Persistent link: https://www.econbiz.de/10011614165
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Marketing strategy
Blythe, Jim - 2003
Persistent link: https://www.econbiz.de/10001676519
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Essentials of marketing
Blythe, Jim - 2005 - 3. ed.
Persistent link: https://www.econbiz.de/10002157740
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Trade fairs as communication : a new model
Blythe, Jim - In: The journal of business & industrial marketing 25 (2010) 1/2, pp. 57-62
Persistent link: https://www.econbiz.de/10003943112
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Barriers to diversity : the case of advertising creatives
Blythe, Jim - In: Profiting from diversity : the business advantages and …, (pp. 241-255). 2010
Persistent link: https://www.econbiz.de/10003919126
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Demarketing and marketing : a conceptual discussion
Blythe, Jim - In: Demarketing, (pp. 212-217). 2014
Persistent link: https://www.econbiz.de/10010203252
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Essentials of marketing
Blythe, Jim - 2008 - 4. ed.
Persistent link: https://www.econbiz.de/10003718878
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Key concepts in marketing
Blythe, Jim - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003707385
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Advertising creatives and brand personality: a grounded theory perspective
Blythe, Jim - In: The journal of brand management : an international journal 14 (2006/07) 4, pp. 284-294
Persistent link: https://www.econbiz.de/10003469680