Provides global managers with a simple, powerful set of macroeconomic tools that empower them to think independently, swim against the tide (when warranted) and, at times, enter markets when everyone else is abandoning them.

Creativity is an acquired skill, one that improves with practice. This title shows you how! The book provides a proven method for generating world-changing ideas. It empowers individuals who have given up on their innate creativity, who believe that they have lost their creative powers through...

Successful innovation-the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten...

In today's global village, every manager is a global manager. Even if your business is putatively 'local', with no sales abroad, you still probably face competitors in other countries. Smartonomics</strong> provides global managers with a simple, powerful set of macroeconomic tools, which have been...