Innovation management : strategies, concepts and tools for growth and profit

Shlomo Maital, D.V.R. Seshadri

Successful innovation-the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success

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Year of publication:	2007 ; Online-Ausg.
Authors:	Maital, Shlomo
Other Persons:	Seshadri, D. V. R. (contributor)
Publisher:	Delhi : Response
Subject:	Innovationsmanagement \| Innovation management \| Strategisches Management \| Strategic management \| Wissensmanagement \| Knowledge management \| Kalkulation \| Cost estimation \| Unternehmenserfolg \| Firm performance

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Extent:	Online Ressource (489 p.) ill.
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Fallstudiensammlung
Language:	English
Notes:	Includes bibliographical references and index. - Description based on print version record Successful innovation-the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success
ISBN:	978-81-321-0853-5 ; 978-81-321-0853-5 ; 978-0-7619-3527-8 ; 978-0-7619-3527-8
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013207936