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Croatian-based brand equity for Slovenia as a tourism destination
Konečnik, Maja - In: Economic and business review for Central and … 8 (2006) 1, pp. 83-108
Persistent link: https://www.econbiz.de/10003377926
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Customer-based brand equity for tourism destination : conceptual model and its empirical verification
Konečnik, Maja - 2005
Persistent link: https://www.econbiz.de/10003458377
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Sovenia as a tourism destination : differences in image evaluations perceived by tourism representatives from closer and more distant markets
Konečnik, Maja - In: Economic and business review for Central and … 7 (2005) 3, pp. 261-282
Persistent link: https://www.econbiz.de/10009913613
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Croatian-based brand equity for Slovenia as a tourism destination
Konečnik, Maja - In: Economic and business review for Central and … 8 (2006) 1, pp. 83-108
Persistent link: https://www.econbiz.de/10009913622
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The resource-based approach to the internationalisation of SMEs : differences in resource bundles between internationalised and non-internationalised companies
Ruzzier, Mitja; Antončič, Bostjan; Konečnik, Maja - In: Zagreb international review of economics & business 9 (2006) 2, pp. 95-116
Persistent link: https://www.econbiz.de/10003390490
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The resource-based approach to the internationalisation of SMEs : differences in resource bundles between internationalised and non-internationalised companies
Ruzzier, Mitja; Antončič, Bostjan; Konečnik, Maja - In: Zagreb international review of economics & business 9 (2006) 2, pp. 95-116
Persistent link: https://www.econbiz.de/10009948540