Croatian-based brand equity for Slovenia as a tourism destination
Maja Konečnik
Year of publication: |
2006
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Authors: | Konečnik, Maja |
Published in: |
Economic and business review for Central and South-Eastern Europe. - Ljubljana, ISSN 1580-0466, ZDB-ID 2012384-X. - Vol. 8.2006, 1, p. 83-108
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Subject: | Markenimage | Brand image | Tourismuswirtschaft | Tourism industry | Strukturgleichungsmodell | Structural equation model | Slowenien | Slovenia |
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