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1
Exploring reelationship marketing dimensions and their effect on customer loyalty : a study of Indian mobile telecom market
Gupta, Ashish
;
Sahu, G. P.
- In:
International journal of business innovation and research
9
(
2015
)
4
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011545293
Saved in:
2
The impact of corporate social responsibility on customer satisfaction, relationship maintenance and loyalty in the shipping industry
Shin, Youngran
;
Vinh Van Thai
- In:
Corporate social responsibility and environmental management
22
(
2015
)
6
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011449703
Saved in:
3
Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane
;
Felix, Reto
;
Furrer, Olivier
-
2019
Persistent link: https://www.econbiz.de/10011975635
Saved in:
4
Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal
;
Amini, Ahdia
- In:
ASEAN marketing journal : Association of Southeast …
10
(
2018
)
2
,
pp. 91-108
Persistent link: https://www.econbiz.de/10012106926
Saved in:
5
Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture
Pick, Doreén
;
Eisend, Martin
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 39-60
Persistent link: https://www.econbiz.de/10011626813
Saved in:
6
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
7
When frontline employee behavior backfires : distinguishing between customer gratitude and indebtedness and their impact on relational behaviors
Bock, Dora E.
;
Folse, Judith Anne Garretson
;
Black, …
- In:
Journal of service research : JSR
19
(
2016
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011665447
Saved in:
8
Corporate image and reputation as drivers of customer loyalty
Leaniz, Patricia Martínez García de
;
Rodríguez del …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 166-178
Persistent link: https://www.econbiz.de/10011552649
Saved in:
9
Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio
;
Eberle, Luciene
;
Bebber, Suélen
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
Saved in:
10
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
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