Similar Search Results

Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry

El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279

Persistent link: https://www.econbiz.de/10013253188

Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship

Kumar, J. Ramesh; Saha, Raiswa; Manohar, Sridhar; … - In: International journal of business innovation and … 21 (2020) 2, pp. 217-237

Persistent link: https://www.econbiz.de/10012175544

Traditional restaurant managers' use of sensory marketing to maintain customer satisfaction : findings from PLS-SEM and fsQCA

Silaban, Pantas H.; Chen, Wen-Kuo; Eunike, Ixora Javanisa; … - In: Cogent business & management 10 (2023) 1, pp. 1-22

The sensory experience is the initial step in creating memorable dining experiences for consumers in traditional restaurants. However, the question remains as to how managers should best combine the five senses to satisfy customers. More research is needed to determine how sensory cues can be...

Persistent link: https://www.econbiz.de/10014477188