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Weinstein, Arnold K. - In: Revue économique et sociale : RES ; bulletin de la … 34 (1976) 2, pp. 125-134

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1978 - [Nachdr. d. Ausg.] New York 1870

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Humpal, John J.; Meyer-Oertel, Henry G. - In: Journal of marketing 31 (1967) 1, pp. 56-59

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Harrison, Michael - 1968

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Schiller, Herbert I. - In: Communication in international politics, (pp. 318-338). 1972

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Peterson, R. D. - In: Antitrust law & economics review 6 (1973) 4, pp. 83-98

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Ryan, M. P.; Colley, Russel H. - In: Harvard business review : HBR 45 (1967) 5, pp. 66-74

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Ryans jr., John K.; Donnelly jr., James H. - In: Business review 30 (1970) 1, pp. 43-55

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Bradley, Charles E. - In: The Price Waterhouse review 8 (1963) 4, pp. 30-35

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Boyd jr., Harper W.; Ray, Michael L. - In: Journal of marketing research : JMR 8 (1971) 2, pp. 219-223

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