Meng, Juan (Gloria); Altobello Nasco, Suzanne - In: Journal of Product & Brand Management 18 (2009) 7, pp. 506-516
information on more than 500 student respondents from America, China, and Japan. Findings – Utilizing structural equation modeling … both China and Japan. The primary conclusions (i.e. that Chinese consumers reported significantly higher price and prestige … consumers in China, Japan, and the USA is provided. …